end distracted driving

We empower people to change their behaviors behind the wheel.
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One text, one moment of distraction, one glance down, can mean disaster.
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By putting the phone down while driving and encouraging others to do the same, you can prevent crashes and save lives.

types of distraction

There are three different kinds of distractions:

visual, manual, and cognitive.

  • Visual distractions take our eyes off the road. 
  • Manual distractions make us take our hands off the wheel. 
  • Cognitive distractions drag our minds away from our driving. 

Using a phone while driving is particularly dangerous because it involves all three kinds of distraction.

distracted driving facts

9 people are killed each day in the U.S. in crashes caused by a distracted driver

NHTSA

Mental distractions can last up to 27 seconds after a text or distraction occurs

AAA

Drivers under the age of 20 have the highest proportion of distraction-related fatal crashes

NHTSA

39% of U.S. high school students admitted to texting or emailing while driving during a 30-day period

CDC